5/13/08 - Blue Sombrero & Upward Unlimited4/17/08 - Blue Sombrero & Blue Valley Soccer Club
2/26/08 - Blue Sombrero & Region I2/26/08 - Blue Sombrero & Region II2/26/08 - Blue Sombrero & Region III1/11/08 - Blue Sombrero & The ASTO9/12/07 - Blue Sombrero & New Hampshire Partnership7/19/07 - Blue Sombrero & Vermont Partnership
5/9/07 - Blue Sombrero & Soccer Administrator's Day4/16/07 - Blue Sombrero & Wyoming Partnership4/6/07- Blue Sombrero & Soccer America Partnership10/4/06- Blue Sombrero Receives Funding9/22/06- Blue Sombrero to Sponsor State Associations
FOR IMMEDIATE RELEASE May 13, 2008
UPWARD UNLIMITED NAMES BLUE SOMBRERO AS PREFERRED PROVIDER Youth sports ministry to recommend technology services to more than 2,200 church partners
ATLANTA , GA (May 13th, 2008) – Upward Unlimited, the non-profit organization that partners with more than 2,200 evangelical churches, has chosen Blue Sombrero as a preferred technology provider. More than 500,000 children participate in sports programs run by Upward, making it one of the largest youth sports organizations in the country.
Upward offers basketball, cheerleading, soccer and flag football programs specifically designed for K5 through sixth grade boys and girls that promote salvation, character and self-esteem in every child. In an effort to further equip and empower ministries to effectively execute their own Upward programs, they began their search over a year ago for a preferred technology provider.
“Upward has contemplated recommending online registration and management services for some time now, but wanted to make sure any provider we chose was able to maintain the standards expected by our church partners," offered Pamela Westbrooks, Vice President of Administration for Upward Unlimited. “We are very excited to begin this partnership with Blue Sombrero, and feel it will provide tremendous benefit to everyone involved with our programs.”
Blue Sombrero will offer Upward church partners a suite of services designed to ease the administration and management of their youth sports programs, including online registration, financial management and email communication. Blue Sombrero software will integrate with Upward’s League Manager software to increase efficiency and streamline communication.
“Upward has set the standard amongst youth sports organizers, both in terms of their reach and the quality of their programs,” said Michael Luscher, Managing Partner at Blue Sombrero. “We share their passion for the development of youth sports and are honored to have been selected as a preferred provider.”
Blue Sombrero's technology services will be made available to Upward church partners in time for many fall 2008 sports programs.
About Upward Unlimited - Upward Unlimited is a non-profit organization that partners with evangelical churches to provide resources and training for conducting children’s sports ministry. Upward Basketball, Upward Cheerleading, Upward Soccer, and Upward Flag Football are all ministry programs of Upward Unlimited.
About Blue Sombrero – Since 2002 Blue Sombrero has become the leading provider of online registration and league management services to youth sports organizations in 40 states across the country. Blue Sombrero's mission is to provide youth sports administrators with the simplest system for online registration and management, and pair that service with the most comprehensive customer support in the business.
Contact: Adam Abney Ph: (404) 835-0303 Email: adam@bluesombrero.com FOR IMMEDIATE RELEASE - April 17, 2008
BLUE VALLEY SOCCER CLUB SELECTS BLUE SOMBRERO
Partnership set to include club registration and management technology for over 6,500 players
ATLANTA, GA (April 17th, 2008) – The Blue Valley Soccer Club (BVSC) in Overland Park, KS today announced the selection of Blue Sombrero as their exclusive online registration and website provider. BVSC is one of the largest and most established soccer clubs in the U.S. with more than 6,500 players participating annually.
Blue Valley’s decision to use Blue Sombrero services comes after an extensive search process. The partnership provides web-based functionality to help BVSC automate all club administrative processes and will now allow all BVSC players and volunteers to register over the internet. As part of the agreement, Blue Sombrero will also provide a new website and content management system, as well as Blue Valley’s own Official Club Shop where members can purchase soccer merchandise and BVSC-branded Fan Gear during the registration process.
Blue Valley Executive and Technical Director Peter Vermes commented, “We are extremely excited about this partnership with Blue Sombrero and look forward to implementing their industry-leading online registration and management system. This is something that BVSC has looked into for a number of years and through our research, found that Blue Sombrero is by far the best match for Blue Valley’s needs.”
Included with Blue Sombrero’s online registration service is a suite of club management tools such as online game and practice scheduling, referee assignment, volunteer registration, financial management, segmented email communication and team building.
"We are very proud to welcome BVSC to the Blue Sombrero family of customers," added Blue Sombrero Managing Partner Michael Luscher. "Independent of their on-field success and growth, BVSC is playing a major role in the development of a soccer-specific facility in Overland Park and their Executive Director, Peter Vermes, is also the Technical Director for the Kansas City Wizards of Major League Soccer. This confirms Blue Valley's status as a model club, and we look forward to working with them on a continued path of success.”
Blue Valley's new Club Management Service and website are expected to launch in time for the fall 2008 soccer season.
About Blue Sombrero – Since 2002 Blue Sombrero has become the leading provider of online registration and league management services to youth sports organizations in 40 states across the country. Blue Sombrero’s mission is to provide youth sports administrators with the simplest system for online registration and management, and pair that service with the most comprehensive customer support in the business.
About Blue Valley – The Blue Valley Soccer Club (BVSC) was formed in 1977 to provide children in Blue Valley, Kansas with a place to play soccer in a fun and safe environment. Today, Blue Valley is one of the largest clubs in the Midwest region of the United States, supporting soccer programming for over 6,500 children.
Contact:Jon Rydarowski Director of MarketingPh: (404) 835-0305Email: jon@bluesombrero.com
SOCCER CLUBS THROUGHOUT REGION 1 SELECT BLUE SOMBRERO
Since the end of 2007, more than 20 clubs in US Youth Soccer’s Region 1 have chosen Blue Sombrero as their exclusive technology provider.
ATLANTA, GA (February 26, 2008) – What does Haverford Soccer Club in PA-East have in common with Essex United Soccer Club in Vermont? They both selected the industry-leading provider of online registration and management services for soccer clubs across the country -- Blue Sombrero.
Joining dozens of youth soccer organizations from Vermont to Virginia, USYS Region 1 has led the charge for organizations looking to automate their administrative processes. A few notable stats…
· Blue Sombrero is the #1 online technology provider amongst soccer clubs in New Jersey
· More than 50% of all youth soccer players in Vermont register through Blue Sombrero
· New Hampshire Youth Soccer selected Blue Sombrero as their exclusive technology provider through 2012
These soccer organizations have elected to use Blue Sombrero because the system was designed by soccer players and administrators, specifically for their needs. Each new customer receives a front end website and content management system, a full suite of financial management tools, team and schedule building software, and targeted mass communication functionality, amongst a host of other soccer-specific modules.
Nationally, a number of high-profile soccer clubs have chosen to use Blue Sombrero services, including Arcadia-Scottsdale United (AZ), Beach FC (VA), Concorde Fire (GA), Haverford SC (PA), Harpeth Youth Soccer (TN), Loudoun Soccer (VA), Paper Valley Youth Soccer (WI), Wadsworth Amateur Soccer Association (OH) to name just a few.
About Blue Sombrero, LLC (www.bluesombrero.com):
Founded in 2002 by two former professional soccer players, Blue Sombrero has become the leading technology provider and marketing partner for soccer clubs, leagues and state associations throughout the U.S. Blue Sombrero’s mission is to provide amateur soccer organizations with the simplest system for administration and management, and pair that service with the most comprehensive customer support in the business.
FOR IMMEDIATE RELEASE– February 26, 2008
SOCCER CLUBS THROUGHOUT REGION 2 SELECT BLUE SOMBRERO
Since the end of 2007, more than 10 clubs in US Youth Soccer’s Region 2 have chosen Blue Sombrero as their exclusive technology provider.
ATLANTA, GA (February 26, 2008) – What does Paper Valley Youth Soccer in Wisconsin have in common with Rocky River Youth Soccer in Ohio? They both selected the industry-leading provider of online registration and management services for soccer clubs across the country -- Blue Sombrero.
Joining youth soccer organizations from Michigan to Kentucky, clubs in USYS Region 2 have found a way to automate their administrative processes. They decided to use Blue Sombrero because the system was designed by soccer players and administrators, specifically for their needs. Each new customer receives…
· Website and content management system
· Full suite of financial management tools
· Team and schedule building software
· Targeted mass communication functionality
· A host of other soccer-specific modules…
FOR IMMEDIATE RELEASE – February 26, 2008
SOCCER CLUBS THROUGHOUT REGION 3 SELECT BLUE SOMBRERO
Concorde Fire (GA) highlights a list of more than 15 clubs in US Youth Soccer’s Region 3 switching to Blue Sombrero since the end of 2007.
ATLANTA, GA (February 26, 2008) – What does Sandhills Youth Soccer in North Carolina have in common with Hendersonville Soccer Club in Tennessee? They both selected the industry-leading provider of online registration and management services for soccer clubs across the country -- Blue Sombrero.
Joining youth soccer organizations from North Carolina to Florida, clubs in USYS Region 3 have found a way to automate their administrative processes. They decided to use Blue Sombrero because the system was designed by soccer players and administrators, specifically for their needs. Each new customer receives…
FOR IMMEDIATE RELEASE- January 11, 2008
SOCCER TENNIS EXHIBITION AND TOURNAMENT AT NSCAA CONVENTION
U.S. soccer greats Balboa, Dooley, Wynalda and others to participate in Baltimore
BALTIMORE, MD (January 11, 2008) - Blue Sombrero announced today that they will partner with the American Soccer Tennis Organization (ASTO) to host a Soccer Tennis event at the upcoming National Soccer Coaches Association of America (NSCAA) convention, to be held in Baltimore, Maryland on January 17-19, 2008.
Soccer Tennis is a small-sided, modified soccer game in which participants have a limited number of touches to get the ball over the net and score points against their opponents. Played on a tennis-sized court, the rules combine the pace of volleyball with the skills of soccer. Apart from its long history as a teaching tool for soccer technique, Soccer Tennis has become a fun, fast-paced complement to “The Beautiful Game.”
The Soccer Tennis launch event will take place on Thursday night at 7:30pm in the Baltimore Convention Center Exhibition Hall, Booth #1006. Blue Sombrero’s Soccer Tennis field will play host to some of the greatest talent to ever play soccer in the U.S., featuring:
Marcelo Balboa – U.S. Soccer Athlete of the Year 1992, 1994; MLS All-Time Best XI; Defender, U.S. Soccer Team – 1990, 1994 FIFA World Cup; 128 Caps,
13 Goals; Member, National Soccer Hall of Fame; Currently a Soccer Analyst for ESPN and ABC
Thomas Dooley – U.S. Soccer Athlete of the Year 1993; MLS Best XI 1997, 1998; Captain, U.S. Soccer Team - 1998 FIFA World Cup; 81 Caps, 7 Goals; Currently CEO of ASTO
Steve Jolley – 9th overall pick, 1997 MLS College Draft; MLS Humanitarian of the Year, 2002
Peter Vermes – U.S. Soccer Athlete of the Year, 1988; MLS Defender of the Year, 2000; Defender, U.S. Soccer Team – 1990 FIFA World Cup; 67 Caps
Eric Wynalda – U.S. Soccer Athlete of the Year, 1996; All-time Leading Scorer, U.S. Soccer Team - 1990, 1994, 1998 FIFA World Cup; Honda U.S.
Player of the Decade, 1990s; 106 Caps, 34 Goals; Currently a Soccer Analyst for ESPN and ABC
Following the professional Soccer Tennis exhibition on Thursday night, all NSCAA attendees will have the chance to play during Blue Sombrero’s 2 v 2 Soccer Tennis Tournament, starting Friday at 12:00pm. Eligible NSCAA attendees can register to play at http://asto.bluesombrero.com <http://asto.bluesombrero.com/> and only the first 32 teams will be accepted.
On Saturday, the NSCAA convention opens to the public when soccer players and fans from around the Baltimore area can step on the pitch and have the chance to experience the excitement of Soccer Tennis first hand.
Blue Sombrero’s Soccer Tennis exhibition and tournament is presented in partnership with the ASTO, Sitelines Productions and TGI Worldwide. The event is sponsored by FieldTurf and Eurosport.
Contact:
Jon Rydarowski
Director of Marketing
Ph: (404) 835-0305
Email: jon@bluesombrero.com
FOR IMMEDIATE RELEASE Sept 12th, 2007
NEW HAMPSHIRE SOCCER ASSOCIATION AND BLUE SOMBRERO REACH FIVE YEAR AGREEMENT
Partnership set to include management system technology and exclusive marketing rights
ATLANTA, GA (September 12th, 2007) - New Hampshire Soccer Association (NHSA) announced the selection of Blue Sombrero as their exclusive technology provider and marketing agent through 2012. New Hampshire's decision marks the third US Youth Soccer (USYS) State Association to select Blue Sombrero as their provider. Blue Sombrero debuted its new State Soccer Association Service at the latest USYS convention in St. Louis, March 1-3, 2007.
Blue Sombrero will provide web-based functionality to help NHSA automate all of the state's administrative processes. The partnership will now allow all players, teams and clubs to register with the State Association over the internet. As part of the agreement, Blue Sombrero will also offer each member soccer club in the state of New Hampshire the chance to secure their own club-specific system for players and parents at a discounted price.
"We are extremely excited about the work we are doing with New Hampshire Soccer Association," offered Blue Sombrero Co-Founder and Managing Partner Pete Santora. "Every State needs to think like New Hampshire: growth. How do we grow participation, how do we grow sponsors, how do we grow excitement. I think it is easy to be overcome with the burden of working in a Non-Profit rather than the joy of working in your passion: soccer.”
In addition to online registration, Blue Sombrero will provide NHSA with functionality that will simplify a host of USYS State Association management needs such as scheduling, referee assignment, financial management tools, state-wide email communication and website. Blue Sombrero will also serve as the exclusive marketing agent for NHSA, utilizing new technology to increase the value of all assets associated with youth soccer in the state of New Hampshire.
“Blue Sombrero’s user-friendly, club-focused technology was a big factor for New Hampshire in making this decision,” said New Hampshire Soccer Association President Bill Thornton. “After looking at several providers we felt strongly that Blue Sombrero would provide the greatest value to our membership. Their innovative approach to marketing and managing our assets will certainly help the sport of soccer grow in our state.”
Blue Sombrero is unique in that it is designed by soccer players and administrators to cater specifically to the individual Soccer Club and State Association. Blue Sombrero's State Service allows for seamless system integration whether the club is using the Blue Sombrero Club Service or another industry provider. "As former youth soccer players that grew within the USYS system, it was important to simplify this process for the club and the state in order to direct NHSA’s focus where it belongs - the continued growth of the game. Creating a service that doesn’t talk and integrate with another service is bad for the game and just makes it more difficult for the State to manage. We have to always be thinking growth," added Blue Sombrero Co-Founder and Managing Partner Erik Stadler.
New Hampshire's new State Service and website are expected to launch in time for their Spring, 2008 soccer season. Youth soccer clubs throughout New Hampshire are in the process of enrolling for Blue Sombrero’s club service.
FOR IMMEDIATE RELEASE July 19, 2007 VERMONT SOCCER ASSOCIATION AND BLUE SOMBRERO REACH FIVE YEAR AGREEMENT Technology provider chosen as management and marketing partner for youth soccer in Vermont ATLANTA, GA (July 19, 2007) - Vermont Soccer Association (VSA) today announced the selection of Blue Sombrero as their exclusive technology provider and marketing agent through 2012. Vermont's decision to use Blue Sombrero’s State Service marks the second US Youth Soccer (USYS) State Association to select the provider, whose product has been on the market for less than six months. Blue Sombrero’s ability to secure two new partners since the recent launch of their service has been credited to the organization’s focus on youth soccer, cutting edge technology and familiarity with the needs of USYS State Associations. Vermont’s new web-based functionality will allow all players, teams and clubs to register with the State Association over the internet, and help VSA automate all of the state's administrative processes such as scheduling, financial management and email communication. As part of the agreement, Blue Sombrero will also offer each member soccer club in the state of Vermont the chance to secure their own club-specific system for players and parents. “We have looked at a number of online registration and management systems over the past few years but none seemed to meet our specific needs,” offered VSA Executive Director Meg Munson. “Selecting Blue Sombrero was an easy decision for us because they were the first provider to have a system that showed a real understanding of how our business works.” In addition to online registration and management, Blue Sombrero will also serve as the exclusive marketing agent for VSA, utilizing proprietary technology to generate new revenue for youth soccer in the state of Vermont. By aggregating VSA’s sponsorship, marketing and broadcast rights under one arm, Blue Sombrero will be able to maximize the value of the state’s assets. “Everyone involved with youth soccer is aware of the void that big sponsors have created for many State Associations. While losing sponsors mean budget deficits, unfunded state tournaments and cutting events, it is critical to remember that sponsors want something for their money other than field banners. They want innovation, results, measurements and confidence that their money is going to good use. That is why this coalition of States, Leagues, Clubs and sponsors has been so successful,” said Blue Sombrero Co-Founder and Managing Partner Pete Santora. Blue Sombrero's software was designed to meet the needs of both the State Association, as well as those of its member soccer clubs. If both State and Club participate, integration between the two systems is seamless. "Our core business for the past 5 years has been supporting youth soccer clubs in more than 30 states across the country,” added Blue Sombrero Co-Founder and Managing Partner Erik Stadler. “That has allowed us to really understand not only how clubs interact with their membership, but with their respective state associations as well.” Vermont's new State Service and website are expected to launch in time for their Spring, 2008 soccer season. Youth soccer clubs throughout the state are in the process of enrolling for Blue Sombrero's Club Service. About Blue Sombrero, LLC (www.bluesombrero.com): Founded in 2002 by two former professional soccer players, Blue Sombrero has become the leading online registration provider and management system for soccer clubs, leagues and state associations in the U.S. Blue Sombrero processes thousands of online registrations per week for clubs in more than 30 states, with a success rate of over 95% for first-time users. Blue Sombrero’s mission is to provide amateur sports organizations with the simplest system for online registration, and pair that service with the most comprehensive customer support in the business. About Vermont Soccer Association (www.vermontsoccer.org): The Vermont Soccer Association offers programs to assist clubs, players, and coaches to develop soccer in the state of Vermont. These programs range from the Olympic Development Program for the aspiring player whose goal is to play soccer in college or even higher levels, to Coaching Programs to assist the parent coaches of town Recreational Soccer Programs. VSA also offers events like the National Championship Series (State Cup) for teams whose goal is to go on to represent Vermont at the Regional and National Championship, and festive Recreational Soccer Jamborees like the Kohls Cup to foster the Spirit of the Game (fun). Contact: Jon Rydarowski Director of Marketing Ph: (404) 835-0305 Email: jon@bluesombrero.com FOR IMMEDIATE RELEASE May 9, 2007MAY 9TH IS SOCCER ADMINISTRATOR’S DAY One year anniversary of The Administrator is the inaugural holiday to appreciate soccer staff members ATLANTA, GA (May 9, 2007) - Blue Sombrero has dubbed May 9, 2007 as the inaugural Soccer Administrator’s Day. The holiday is intended to serve as an annual reminder for soccer organizations across America to recognize and appreciate the efforts of their staff members, many of whom are often volunteers. May 9th was selected as Soccer Administrator’s Day as it is the one-year anniversary of the launch of The Administrator (www.bluesombrero.typepad.com), the primary source for news and information on the administration and management of soccer organizations. The Administrator is a weekly e-newsletter and Weblog circulated by Blue Sombrero and read by more than 20,000 soccer administrators across the country. It is the only communication of its kind, with articles and topics of interest catering specifically to the needs of youth soccer organizations. “The staff members and volunteers who handle the administration of youth soccer are pillars for the growth of the sport in this country,” said Blue Sombrero Managing Partner, Michael Luscher. “We felt it was important to recognize those who spend all that time in the office, allowing more kids to spend time on the field.” To commemorate the celebration of Soccer Administrator’s Day, Blue Sombrero is giving the first gift. Readers can log on to The Administrator and offer suggestions on what they would like to see in year two of the publication. The reader whose suggestion is selected and implemented will receive a gift card and authentic blue sombrero courtesy of The Administrator, as well as having their organization featured in the newsletter’s monthly Club Spotlight section. ************************************************************************************* About Blue Sombrero, LLC (www.bluesombrero.com): Founded in 2002 by two former professional soccer players, Blue Sombrero has become the leading online registration provider and management system for soccer clubs, leagues and state associations in the U.S. Blue Sombrero processes thousands of online registrations per week for clubs in more than 30 states, with a success rate of over 95% for first-time users. Blue Sombrero’s mission is to provide amateur sports organizations with the simplest system for online registration, and pair that service with the most comprehensive customer support in the business. Contact: Jon Rydarowski Director of Marketing Ph: (404) 835-0305 Email: jon@bluesombrero.com FOR IMMEDIATE RELEASE April 16, 2007WYOMING YOUTH SOCCER AND BLUE SOMBRERO REACH FOUR YEAR AGREEMENT Technology provider selected as exclusive management system for youth soccer in Wyoming ATLANTA, GA (April 16, 2007) – Wyoming Youth Soccer (WYS) today announced the selection of Blue Sombrero as their exclusive and official technology provider through 2011. Wyoming’s decision marks the first US Youth Soccer (USYS) State Association to select Blue Sombrero as their provider. Blue Sombrero debuted its new State Soccer Association Service at the recent USYS convention in St. Louis, March 1 – 3. Blue Sombrero will provide web-based functionality to help WYS automate all of the state’s administrative processes. The partnership will now allow all players, teams and clubs to register with the State Association over the internet. As part of the agreement, Blue Sombrero will also offer each member soccer club in the state of Wyoming the chance to secure their own club-specific system for players and parents. “It is exciting to see a small soccer state like Wyoming be so forward thinking in how their association is run” offered Blue Sombrero Co-Founder and Managing Partner Pete Santora. “Wyoming Youth Soccer knows that they have to provide value to their membership. They are truly in this to better the game for everyone associated with them.” In addition to online registration, Blue Sombrero will provide WYS with specific functionality that will simplify a host of USYS State Association management needs including online scheduling, referee assignment, a full suite of financial management tools, state-wide email communication and a custom-created front end website. “We have been contemplating the adoption of an online registration and management tool for sometime now,” said WYS Executive Director Sandy Jenkin. “Blue Sombrero’s focus on soccer as well as their own experience with youth soccer and USYS was a big influence in our decision. Their understanding of the process and how to make it easier for everyone involved is evident in their product.” Unlike many state providers, Blue Sombrero’s software was designed to meet the needs of both the state association, as well as those of its member soccer clubs. Blue Sombrero’s State Service allows for seamless system integration if both a state association and its member clubs participate. “As former soccer players that grew up in the USYS system, we wanted to make this process as easy as possible for both the club and the state so we can help keep their focus on growing the game,” added Blue Sombrero Co-Founder and Managing Partner Erik Stadler. Wyoming’s new State Service and website are expected to launch in time for their Fall 2007 soccer season. Youth soccer clubs throughout the state are in the process of enrolling for Blue Sombrero’s Club Service. About Blue Sombrero, LLC (www.bluesombrero.com): Founded in 2002 by two former professional soccer players, Blue Sombrero has become the leading online registration provider and management system for soccer clubs, leagues and state associations in the U.S. Blue Sombrero processes thousands of online registrations per week for clubs in more than 30 states, with a success rate of over 95% for first-time users. Blue Sombrero’s mission is to provide amateur sports organizations with the simplest system for online registration, and pair that service with the most comprehensive customer support in the business. Contact: Michael Luscher Managing Partner Ph: (404) 835-0302 Email: michael@bluesombrero.com FOR IMMEDIATE RELEASE April 6, 2007 SOCCER AMERICA AND BLUE SOMBRERO LAUNCH PARTNERSHIP Fabled soccer publication and industry leading technology provider market to soccer fans ATLANTA, GA (April 6, 2007) - Blue Sombrero and Soccer America today announced the launch of a marketing partnership between the two soccer-focused organizations. The alliance centers around Soccer America providing soccer-specific news headlines on all Blue Sombrero powered websites. Blue Sombrero’s user base includes more than 250,000 youth soccer players and parents in 30 states across the country. These users interact daily with the company’s software on their local soccer club’s website, for online registration with the club and throughout the entire soccer season. As Soccer America’s Preferred Online Registration Partner, Blue Sombrero will now keep all their users up to date on the latest soccer news through their club’s website. “We were looking for a way to provide added value to our customers – soccer clubs, who could in turn provide relevant and interesting content to their customers – soccer players and their parents,” said Blue Sombrero Managing Partner, Michael Luscher. “In light of Soccer America’s long-standing status as the number one source of information for soccer fans in the U.S., we knew our users would be excited about this partnership.” In addition to Soccer America’s news headlines, all Blue Sombrero users will be eligible to sign up for a free, three-month trial membership to Soccer America. The two organizations will also share content from each other’s archives for use in e-newsletters like Soccer America’s Youth Soccer Insider and Blue Sombrero’s The Administrator. “We’re always looking for ways to help soccer players and parents grow as soccer fans,” offered John Hooper, VP, Sales and Marketing for Soccer America. “Blue Sombrero’s focus on soccer and its effective reach into the youth soccer club market made it an ideal fit for us.”